It’s no secret that the cloud orchestration market is blowing up. 🤯

With an estimated 21.4% CAGR over the next 6 years, it begs the question—what’s driving this massive increase? A growing need for self-servicing provisioning coupled with the influx of demand for low-cost process setup and automation is the leading force behind the scenes. 

What does that mean if you are a small or medium enterprise (SME)?

According to a recent report by Allied Market Research, SMEs are projected to be one of the most lucrative segments in the cloud orchestration industry by 2030. As you can see, the future is not only bright but glowing thanks to the advancements in cloud technology 🤩

Let’s quickly run through a few reasons why this is happening.

Why are SMEs Making the Switch?

Many factors are at play when we think about the trend toward SMEs moving to cloud orchestration. As you know, there is no one size fits all approach, as each organization is different from the next.

Perhaps the main tipping point was the fallout from the, dare I even say it… Covid-19 pandemic. 😷 

Many external pressures forced companies (including us) to implement programs such as BYOD (no, not the cool brother to BYOB 😉). This policy enabled employees to work from home (WFH) using their personal devices. With these WFH policies enforced in unknown waters, cloud orchestration quickly became a top priority to keep the processes running smoothly between departments. 

Along with the pandemic impact, let’s look at a few other reasons why cloud orchestration is on the rise for SMEs.

There is a Growing Need for Self-Service Provisioning 

Self-service provisioning has been rapidly growing in popularity. This is primarily due to the quick delivery of various software and services. Many SMEs have recognized this and are moving to capitalize on the many capabilities. 

They are recognizing that it’s no longer a want but a need.

For example, DevOps engineers rely on continuous access to important infrastructure. The self-servicing option provides a faster workflow–bypassing the standard requests to an IT service provider

The Increasing Need for Maximum Resource Utilization

From computing power, to storage—and even engineering resources, cloud orchestration can seamlessly manage each service in harmony. Something previously unrecognized by the majority. 

That’s no longer the case. 

With these resources freed up, SMEs can focus on other processes that may be more important depending on many factors. The simplification, if you will, not only allows each employee to be more productive, but it also enhances the potential for further market growth (as we’ve already seen in the forecasting reports). 

The Constant Search for Low-Cost Process Setup

Low-cost you say? Tell me more!🤑

The tools that cloud orchestration can provide for SMEs, like resource deployment and automated linkage, can slash huge chunks from the (ever-shrinking) bottom line.  

With the option to automate the time-sucking tasks, it can free up other resources that can then be put to use in areas that are lagging behind. 

That’s right, put your resources where they are needed most. 

These are just a few reasons that are proving to potentially explode the cloud orchestration market, with strong projections heading into 2030. 

Cloud Orchestration and Automation… A Perfect Match?

So, what’s the deal? 

Both let you address challenges, eliminate roadblocks, and improve the customer experience—if you are well prepared… 

Let’s first look at a few of the differences.

Cloud automation has one main focus: enabling any given task at hand. That task could be ensuring that the same step won’t be repeated after the action has happened, or initiating web servers to start running on a given command. 

Got it? Good!

Cloud orchestration, on the other hand, involves combining several key tasks into a single streamlined workflow. Think of it like going further beyond the standard automation process. This eases the coordination between each automated task in the cloud infrastructure. 

Now that we understand the differences, let’s see how they can work in harmony. 🎶

Orchestration and automation together ensure that any given application or service deployed in the cloud is managed within a fully functioning environment. The purpose of this is to ensure that the process is efficient and money saving. 

When both are used together, they reduce the risk of human error. This alone saves tons on what would otherwise be a manual process for each task in the long chain of events.  

Cloud Orchestration SMEs Could Benefit From

If you’re an SME business leader thinking of incorporating a cloud orchestration platform into your organization, let’s see if these benefits could reduce or eliminate some of the current problems you might be experiencing 🤔

Cloud orchestration enables…

  • Rapid automatic scaling of distributed applications 
  • Improved visibility into resources and processes within your organization
  • Easy compliance with security policies


  • Automation across hybrid cloud environments 
  • Optimization of servers, storage, databases, and networks
  • Coordination between workloads and complex IT architectures

And reduces…

  • Overall operational costs
  • IT staff and overall workload
  • Redundant tasks and wasting essential resources

Moreover, cloud orchestration also eliminates provisioning errors by removing the human element. 🙅‍♂️

Final Thoughts

Now that we’ve removed the blinders to the growing possibilities, I hope you’ve begun to see how these changes (and many others) can radically improve your resource management, process efficiency, and overall bottom line.

You can explore many other use cases and resources on our blog. If you’re ready to take to the sky, contact us directly to get started surfing the clouds right away. 🏄‍♂️🌤️