Pliant Hires Marketing Leader to Accelerate New Phase of Rapid
Author: Matt Goldberg
Pliant, whose low-code platform for Process Automation simplifies how operations and engineering organizations build and deploy automation, today announces that Chris Rohter has joined as Vice President of Marketing. In this role, Rohter will oversee all aspects of demand and awareness while leading strategic marketing initiatives aligned to the company’s goals. He brings over two decades of experience in marketing, alliances, and product strategy to accelerate a new phase of rapid growth for Pliant.
Rohter joins Pliant from Turbonomic, which acquired SevOne, a leading player in the performance monitoring space. During his tenure at SevOne and Turbonomic, he managed marketing, strategic alliances, and emerging product go-to-market. Previously, Rohter held multiple marketing positions at Akamai Technologies, AppNeta, and EMC.
According to Pliant Chief Revenue Officer Matt Goldberg, “this is the perfect time for Chris to join Pliant as we enter a new phase of accelerated growth. Chris’ background executing measurable awareness and demand acceleration strategies will help increase repeatability for the business. His ability to introduce simplicity into complex narratives and his passion for customer experience make him ideally suited for the role.”
Pliant has been in business for over a year, and has both tested and validated its technology with numerous customers. The business has proven its ability to accelerate the journey towards automation while providing measurable ROI for its clients.
“The infrastructure automation market is real and growing at an incredible rate, and the fact that Pliant is already delivering value for some of the biggest brands in the world in such a short period of time is what truly excites me about this opportunity,” reflected Rohter.
Modern business requires a fundamental shift in the way IT organizations deploy and manage technology. The rapid change and complexity of today’s infrastructure demands solutions that are easy to use, reduce human error, and ensure compliance. Pliant’s low-code platform for Process Automation simplifies how operations and engineering organizations build and deploy automation. By transforming API code into low-code building blocks, Pliant simplifies, streamlines, and secures the communication between mission-critical platforms, services, and applications.
Additional career opportunities are available now across many Pliant departments. Explore our open opportunities here.