How Financial Services Can Utilize Automation to Increase Customer Satisfaction and Surpass Business Goals

By Nichaela Williams

Financial services institutions are always on the lookout for ways to make their internal and external processes quicker, more secure, and more valuable. Financial transactions require instant turnaround; customers demand a quick and easy process. Automation allows financial organizations to modernize infrastructure, satisfy customer expectations, and drive business growth. If you find your IT department as a part of the 70% of corporations that don’t utilize automation to streamline these rapid processes, read on to find out why you should start automating today.

Increasing Customer Satisfaction in Financial Services

Financial services institutions are always on the lookout for ways to make their internal and external processes quicker, more secure, and more valuable. Financial transactions require instant turnaround; customers demand a quick and easy process. Automation allows financial organizations to modernize infrastructure, satisfy customer expectations, and drive business growth. If you find your IT department as a part of the 70% of corporations that don’t utilize automation to streamline these rapid processes, read on to find out why you should start automating today.

It is well known that automation decreases the manual error that is involved in doing things by hand. But did you know that automating also allows IT teams to work on more complex, high-value tasks? When you efficiently automate repetitive and simple tasks, you free up development teams’ time to concentrate on customer needs and higher-value projects — some of which can be automated as well! Workflow automation makes the best use of human capital, automates time-intensive processes with 100% accuracy, and improves organizational readiness and ingenuity.

Most of a corporation’s time and energy should be spent on valuable customer-focused activities, ensuring a positive customer experience at every touchpoint. Automating processes not only frees up time to work on updates for which customers have expressed need, but it also empowers companies to be proactive in mitigating challenges and using digital platforms to ensure customer satisfaction. It’s a simple fact: when processes are being automated, your team will have more time and availability to focus on what matters most: the customer.

Pliant’s Infrastructure Automation Platform helps teams create advanced workflows, enabling automation across all systems, clearing up internal processes to make the customer experience more enjoyable, decreasing the time-to-market for new technologies, and saving money for higher-value tasks. This is made even easier through the use of Pliant’s low-code/no-code object editor. Here, we have abstracted thousands of API calls into action blocks which can be dragged and dropped to create complex workflows without the hassle of writing and rewriting code.

With all this new automating power, it is important that everything stays secure. New automation tools allow financial services institutions to secure data by storing it in encrypted database fields. Decreasing vulnerability and ensuring customers that their information is safe is of the utmost importance and is at the forefront of our minds as well. Pliant encrypts data, does not store decryption keys on-premise, and utilizes innovative ways to uphold the highest security standards. For example, we employ unique authentication keys, allowing users to share workflows without sharing more sensitive private information, such as passwords.

The complexity of today’s infrastructure requires solutions that are easy to use, reduce human error, and ensure compliance. Pliant simplifies, streamlines, and secures the communication between platforms, services, and applications — enabling your IT teams to spend more time engaged with value-add activities that increase their productivity and customer satisfaction.

For more information on this, see our page on financial services and IT automation.